About Us

About Us

 
CBG is a major independent provider of public sector research services in New Zealand. CBG was set up by Carol Boustead Gibb and Barry Gribben 20 years ago to meet the need for high-quality, practical research, sensibly combining a range of research paradigms, using culturally competent processes. With extensive practical experience at all levels of the sector CBG can provide independent research to managers and policy makers, to improve decision making and help deliver better quality services. CBG is a wholly New Zealand owned and operated company. 


Meet the Team
 
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Dr Barry Gribben
Barry has been involved with primary health care and research for over 20 years. He was a south Auckland GP working in a busy multi-cultural practice for 15 years and Director of the RNZCGP Research Unit in Auckland University for 5 years. His research interests are in new methods for analysing large datasets and multilevel modelling in the health sector.
  Carol Boustead Gibb
Carol trained as a nurse, working in intensive care in the UK, before completing her MSc in Health Services Research. She has wide experience in NZ, working in health market research and on large evaluation projects and recently completed her LLB qualification. Carol has a wide knowledge of qualitative research approaches and has designed many innovative research projects working across the public and private sectors, and managing large multicultural research teams.

 
  Neil Tee
Neil is the Operations Manager for CBG. After studying Business and Law in the UK, he gained experience in the health and hospitality sectors before emigrating to New Zealand where he worked for a large telco. Neil is responsible for the overall efficiency of CBG's survey operations, ensuring multiple projects work together seamlessly. 
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Heni Tupe
Heni is the National Field Manager for CBG.  She possesses a wealth of experience managing large sales and distribution teams and has led the CBG national field force for the past 2 years. Heni is herself an experienced interviewer and has a passion for public policy research.
  Christine Walker
Christine has a mental health nursing background with further training in research management. Christine provides project management and administrative support for many of CBG's evaluation contracts. She is an accomplished surveyor and is developing her qualitative research skills.
  Tom Robinson
Tom has over 20 years experience in the IT industry and specialises in SAS and FileMaker programming.  His skills and knowledge are highly regarded and include analysis, data warehousing, project management, documentation & standards, testing, and mentoring.  His clients range from sole traders to large corporates and government departments.

 
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Emma is an expert Access programmer and maintains CBG’s bespoke survey software. She also provides help desk support for the Survey field team.
  Sarah Craig
Sarah has a science and interviewing background, and has previously worked in the health sector as a sleep technologist. As Research Coordinator for CBG, Sarah works across projects to provide analyses and support to the management team. 
  Thomas Zhang
Thomas has a Masters degree in statistics (including analysis of multistage surveys) and a bachelor degree in computer science. With his various statistics modelling and computing skills, Thomas provides SAS programming and analysis support.

 
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Tony has a background in Hospital and Military Nursing and Secondary School Teaching. He has been involved in IT support for a number of years and currently provides IT support for HealthStat and CBG surveyors. 
  Esther de Laat
In the role of Administration Manager and Company Accountant, Esther plays a vital role in ensuring both the field and management team is supported
  Davina Birss
Davina provides administration support to both the field and management teams. In particular, Davina oversees the recruitment and appointment of new interviewers. 



Survey Team

NZHS Training July 2012(copy)(copy)
 

 

 

 

 

 
CBG Research is becoming Reach Aotearoa!

The Reach Aotearoa name was established in 2020 when CBG was contracted by the Ministry of Health to provide contact tracing services as part of the COVID-19 response. Since then, we have become one of the leading providers of telehealth service in New Zealand. As part of this work, we have reached more than two million people in Aotearoa to help guide them with managing active COVID-19 infections, and provide health assessments and advice. At the same time, we have continued to deliver important population survey projects for the Ministries of Health, Justice, Transport, and other government departments.  

We love our Reach identity and it's on that basis that we have decided to formally embrace, not just the name, but the idea of Reach Aotearoa, as a true reflection of what we do. As such, we will be aligning our research arm of the business under the Reach brand. We expect this transition to be complete by mid-October 2022. 
 

Meet the Team

Dr Barry Gribben
Barry has been involved with primary health care and research for over 20 years. He was a south Auckland GP working in a busy multi-cultural practice for 15 years, and Director of the RNZCGP Research Unit in Auckland University for 5 years. His research interests are in new methods for analysing large datasets and multilevel modelling in the health sector.
Carol Boustead Gibb
Carol trained as a nurse, working in intensive care in the UK, before completing her MSc in Health Services Research. She has wide experience in NZ, working in health market research and on large evaluation projects and recently completed her LLB qualification. Carol has a wide knowledge of qualitative research approaches, and has designed many innovative research projects working across the public and private sectors, and managing large multicultural research teams.
Neil Tee
As CBG’s General Manager, Neil leads the survey operations team. He is responsible for the overall efficiency of our survey operations, ensuring multiple projects run together seamlessly. Neil brings to the role a wealth of survey design and project management experience and has successfully lead the delivery of over 20 household population surveys.
Heni Tupe
Heni is the National Field Director for CBG.  She possesses a wealth of experience managing large sales and distribution teams and has led the CBG national field force for the past 10 years. Heni is herself an experienced interviewer and has a passion for public policy research.
Emma Polson
Emma is an expert Access programmer and maintains CBG’s bespoke survey software. Emma also provides reporting and analysis expertise for our population surveys. Emma also oversees CBG's IT asset management, from reviewing requirements, purchasing and monitoring/maintaining equipment.
Esther de Laat
In the role of Business Administrator and Company Accountant, Esther plays a vital role in ensuring both the field and management team is supported.
Shona Kuresa
Shona is a Field Coach for CBG. Having been an Interviewer for 7 years and previously as Assistant Field Manager, Shona has a wealth of experience working in a variety of community roles and engaging with people from all walks of life. Shona helps with training & development, as well providing support to the field team.
Moira Brindle
Although Moira studied for degrees in environmental science and organic chemistry, she has spent most of her career in sales, management and training. Moira has a talent for effectively building, leading and mentoring highly productive and motivated teams. These are skills she puts to good use in her role as a Field Coach.

 
Mary Clark-Komene
As a previous interviewer of 9 years, Mary has worked across most projects undertaken by CBG. She is currently a Field Coach, assisting in the training, development and support of the nationwide field team. Mary's passion is people!
Ilaria Biuso
As CBG’s HR/Recruitment Advisor, Ilaria is responsible for leading the recruitment of personnel across the business’ many projects. She ensures the company’s recruitment campaigns meet their deadlines and that all CBG’s employees and contractors are well looked after from the moment they engage with the business.
Davina Birss
Davina has been part of the management team with CBG since 2013. She coordinates the onboarding process of our new field interviewers, plus provides administrative support to both field and management teams. With a friendly and engaging personality she adds a little sunshine to everyone’s day.
Tom Robinson
Tom has over 30 years experience in the IT industry and specialises in SAS and FileMaker programming.  His skills and knowledge are highly regarded and include analysis, data warehousing, project management, documentation & standards, testing, and mentoring.  His clients range from sole traders to large corporates and government departments.
Jack Gribben
Jack provides support and administration for the Marama Real-time Feedback system used by DHBs and NGOs across New Zealand, including custom analytics models and design.

He is also responsible for the development of mapping, communication and auditing software used in our population surveys. 
Linda Hefford
Drawing from a 12-year background in Emergency Nursing and as a GP Practice Nurse, Linda is ideally positioned to support a broad range of health sector projects. Linda is particularly passionate about helping Health Practitioners optimise their use of practice management systems and better utilise their data to positively impact health outcomes.