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ZEST Monthly

Zest Monthly Subscriptions are designed to provide you with everything you need to make the most out of your website on an ongoing basis.

All Zest Monthly Subscriptions are made up of the following key components:

  • Website Hosting & Security
  • Support
  • In-built Email Marketing System
  • Maintenance, Research and Development
  • Access to free Strategy & Advice.

Website Hosting & Security

All Zest Monthly Subscriptions come with a range of options to suit businesses of any size.

Hosting includes a free SSL certificate, continuous monitoring and anti-hacking security giving you great peace of mind. At this point in time, none of our ZEST websites has ever been hacked which is a phenomenal achievement considering the volume of websites that we build and host.

Picking the right Zest Monthly subscription for your business is critical in ensuring your website can cater to the number of visitors you will get. The number of contacts in your Customer Database is a good basis for this. However, there are a number of other factors which may influence this, such as the extent of customisations built on your website.

Your Digitial Business Strategist will help you determine the right plan that best fits your business.

Note: If your website is customised, it may require a more advanced hosting package than that determined by database size.

Website Hosting & Security

Support

Support

The Zeald Support Team are available to help you find answers to your website questions by email, phone and live chat. The team is available Monday - Friday 9 am - 5 pm NZDT, excluding public holidays.

There is a full site back-up every 24 hours with recovery available dating back weeks/months. If you accidentally delete critical information or data, it is not lost forever.

We also offer a paid 24/7 after-hours support service just in case there is something that can't wait for the next working day.

We do our very best to avoid outages and are continually working to improve our website reliability. However, if something happens after-hours, Zeald has a free after-hours emergency support service to make sure things are up and running as soon as possible.

Our ZEST online help is available to you or any of your chosen website administrators to use 24/7.

In-Built Email Marketing

Having an In-Built Email Marketing system that is deeply integrated into the website makes it much easier to build and maintain an email database.

The most successful online businesses use engaging emails to their customer database to underpin their marketing activities. Your Zest Monthly Subscription makes this easier than ever before by having an inbuilt email marketing system ready to go when your site is launched.

Your Zest Monthly Subscription has several tiers that are tied to the number of contacts in your database.

You will be able to send up to 10 messages per month to your contact list. If your database is over the contact limit or you need to send more than 10 emails per month, you may attract overage charges.

In-Built Email Marketing

Maintenance, Research & Development

Maintenance, Research & Development

We are continually maintaining, improving, and developing ZEST. Your website will be built on top of this system and you will benefit from its ongoing development. The ongoing investment is funded out of the Zest Monthly Subscription that is paid by all our ZEST customers. Essentially, you benefit not only from the monthly subscription you pay but the subscription paid by all our ZEST customers.

Strategy & Advice

Included in your Zest Monthly subscription is access to your Digital Business Strategist team. If, at any time, you would like free advice on how to improve your business' adoption of online technology, this team is at your disposal.

Strategy & Advice

Starter Zest Subscription $49 + gst

This entry-level hosting package is designed for lead generation websites that are just launching as traffic levels and the number of customers the website services grows.

The Starter Level Zest Subscription is designed to handle traffic levels we see in businesses with a Contact Databases of up to 1000.

Standard Zest Subscription $99 + gst

This hosting package is designed for busier lead generation websites or entry-level Ecommerce websites.

The Standard Level Zest Subscription is designed to handle traffic levels we see in businesses with a Contact Databases of up to 2500.

Enterprise Zest Subscription $499 + gst

If your website has become the most important lead generation or sales channel for your organisation, you want the benefits of 99.95% Guaranteed Uptime and a lightning-fast Content Delivery Network. The Enterprise Level Zest Subscription is designed to handle the high traffic demands we see in businesses with Contact Databases of up to 50,000.

Enterprise Dedicated Server Zest Subscription $699 + gst

When you develop into a market leader the traffic volumes you experience will be significant. At this level of Zest Subscription, we provide a dedicated virtual private server that has 99.99% Guaranteed Uptime.

The Enterprise Dedicated Server Subscription is designed to handle the high traffic demands we see in businesses with a Contact Databases of up to 100,000.

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Basic Package (Ecommerce)

Website, basic planning, ecom template design (+mobile), simple template-based homepage content creation, reactive/automated project management, up -to 5 included stock photos, Google Analytics setup. Template product page, shopping cart, payment gateway included.

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SSL Certificate

An SSL Certificate creates an encrypted connection between your website and your customer. This connection allows information to be transmitted so hackers can't steal the data "in transit" as it travels over the internet. An SSL Certificate also verifies that your website belongs to you and signals to your customers that this is a 'quality and secure site'. When the SSL is installed on your website, it displays a padlock and the https protocol in the browser address bar.

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Usability Testing

Watch real people use your website & listen to their feedback. Identify problems with your website & get constructive ideas to improve it. Get them fixed ASAP

Usability testing is a technique used to evaluate a website by testing it on users; by observing their behaviour as they attempt to use the website. The quality of the user experience is the most important factor in buying decisions made on the Web. Not price. Not reputation. Not security. Until you have tested your site for usability, you are losing business!

Until recently usability testing has been unaffordable to small business. Successful e-commerce sites like Amazon, eBay, and Microsoft spend millions on continuous usability testing; but you can get great results for just a small investment. We bridge the gap between no user testing and expensive user testing.

Why usability testing is necessary?

The book "Made to Stick" describes a study with two groups of people: tappers and listeners. Tappers were told to tap out the rhythm of a very popular song, such as "Happy Birthday." The listeners were asked to guess the name of the song. The tappers were confident - they thought 50% of the listeners would recognize the song.
Yet only 2.5% of the listeners guessed the song correctly.

The problem: the tappers could hear the melody in their head, but the listeners could not. The tapper's knowledge caused them to not fully appreciate the situation of the listener.

In website design, companies put up sites based on their assumptions, and it's common not to test those assumptions. This is a dangerous way to go about business. Knowing your business by definition gives you the curse of knowledge.

Usability testing lets you see your site from the perspective of a "listener," that is, someone who doesn't know your business and so might have problems doing what you think is obvious.

How Does This Improve Results?

  1. Understand - When real customers are using or testing your website, they pick up things that might not be obvious. By observing users trying to complete goals, you are able to pick up things which you might not have otherwise considered. You are able to build an understanding for how your customers interact with your website, your brand, your content; Learn what they really think.
  2. Prioritise Optimisation - Usability testing is a tool which helps us determine the blocks that restrict conversion.
    To improve conversion you need to optimise. You might have “ideas” for ways you can improve conversion. Some ideas will have more impact than others, some may impact negatively, some require different amounts of effort and resources. So the obvious question is, “Where do I begin?”

What are the benefits?

  1. Affordable - Until recently usability testing has been unaffordable to small business.
    Traditional Usability testing requires specialist recruitment, testers and expensive equipment to setup and manage. It’s expensive and time-consuming. As a result, it doesn’t happen enough.
  2. Quick - Once you have outlined a test scenario, we will arrange the tests and you will receive video footage of real people using your website and conveying their thoughts - in a matter of days
    Zeald makes it so easy, fast, and cheap to get end-user feedback on your site; you no longer have an excuse not to. We bridge the gap between no user testing and expensive user testing.
  3. Constructive - Zeald usability testing offers solutions, not just problems. Most usability tests are quick to criticise. Zeald usability testing offers constructive advice for prioritising issues and presenting the most effective solution.
    We provide a list of action points to improve your website. Most changes are simple free changes you could do yourself or get a qualified TMT consultant to make the changes and measure the results for you.

Features

  • Usability scenario plan with a qualified TMT consultant
  • 3 tests, 3 unique users
  • 10-20 minute video for each test
  • Summary of each test
  • A summary of all 3 tests and recommendations for fixing issues & improving your website

How does it work?

  1. You meet with a qualified Zeald TMT consultant to outline target user demographics and specify a usability scenario. Your TMT consultant will guide you through this process
  2. TMT consultant arranges suitable tester and sets up the usability tests
  3. User's record their screen and voice as they use your website, speaking their thoughts as they browse. Mouse movements, clicks, keystrokes, and spoken comments - are saved as a video for you to watch. Users are normal people who clearly articulate their experiences while performing tasks on a website.
  4. TMT consultant summarises the user test findings and makes recommendations to fix any issues revealed in a report for you.
  5. You can watch and listen to the videos of real people using your site.
  6. You implement changes and measure the results.

Please Note

Usability testing comes bundled with TMT. We recommend that you purchase TMT (Test Measure Tune) services to ensure the recommended changes are implemented correctly and measured to ensure a positive result. Find out more about our TMT service. 

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Website Results Consulting

Website Results Consulting

Website Results Consulting is designed to assist you in achieving maximum results from your website. A Results specialist will look at the ‘big picture' objectives of your business and make recommendations about how to optimise your website to maximise your online results.

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Search engine optimisation (SEO)

Search engine optimisation (SEO)

Did you know that 2 out of 3 New Zealanders research purchases online before making them? Your customers are looking for your products and services online every day. It is important that your website is easy for them to find at the top of the search results for your target keywords. Search engine optimisation is the art of improving the visibility of of your website in the Search engine results; the free placements, not the paid adverts.

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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. 14 years later, Zeald is one of the largest and fastest growing website design and e-business consultancy companies in New Zealand. This is the Zeald story …

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About Zeald

New Zealand
0508 932 748
Australia
1800 224 032

42 Tawa Dr, Albany, Auckland 0632

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