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Usability Testing

Watch real people use your website & listen to their feedback. Identify problems with your website & get constructive ideas to improve it. Get them fixed ASAP

Usability testing is a technique used to evaluate a website by testing it on users; by observing their behaviour as they attempt to use the website. The quality of the user experience is the most important factor in buying decisions made on the Web. Not price. Not reputation. Not security. Until you have tested your site for usability, you are losing business!

Until recently usability testing has been unaffordable to small business. Successful e-commerce sites like Amazon, eBay, and Microsoft spend millions on continuous usability testing; but you can get great results for just a small investment. We bridge the gap between no user testing and expensive user testing.

Why usability testing is necessary?

The book "Made to Stick" describes a study with two groups of people: tappers and listeners. Tappers were told to tap out the rhythm of a very popular song, such as "Happy Birthday." The listeners were asked to guess the name of the song. The tappers were confident - they thought 50% of the listeners would recognize the song.
Yet only 2.5% of the listeners guessed the song correctly.

The problem: the tappers could hear the melody in their head, but the listeners could not. The tapper's knowledge caused them to not fully appreciate the situation of the listener.

In website design, companies put up sites based on their assumptions, and it's common not to test those assumptions. This is a dangerous way to go about business. Knowing your business by definition gives you the curse of knowledge.

Usability testing lets you see your site from the perspective of a "listener," that is, someone who doesn't know your business and so might have problems doing what you think is obvious.

How Does This Improve Results?

  1. Understand - When real customers are using or testing your website, they pick up things that might not be obvious. By observing users trying to complete goals, you are able to pick up things which you might not have otherwise considered. You are able to build an understanding for how your customers interact with your website, your brand, your content; Learn what they really think.
  2. Prioritise Optimisation - Usability testing is a tool which helps us determine the blocks that restrict conversion.
    To improve conversion you need to optimise. You might have “ideas” for ways you can improve conversion. Some ideas will have more impact than others, some may impact negatively, some require different amounts of effort and resources. So the obvious question is, “Where do I begin?”

What are the benefits?

  1. Affordable - Until recently usability testing has been unaffordable to small business.
    Traditional Usability testing requires specialist recruitment, testers and expensive equipment to setup and manage. It’s expensive and time-consuming. As a result, it doesn’t happen enough.
  2. Quick - Once you have outlined a test scenario, we will arrange the tests and you will receive video footage of real people using your website and conveying their thoughts - in a matter of days
    Zeald makes it so easy, fast, and cheap to get end-user feedback on your site; you no longer have an excuse not to. We bridge the gap between no user testing and expensive user testing.
  3. Constructive - Zeald usability testing offers solutions, not just problems. Most usability tests are quick to criticise. Zeald usability testing offers constructive advice for prioritising issues and presenting the most effective solution.
    We provide a list of action points to improve your website. Most changes are simple free changes you could do yourself or get a qualified TMT consultant to make the changes and measure the results for you.

Features

  • Usability scenario plan with a qualified TMT consultant
  • 3 tests, 3 unique users
  • 10-20 minute video for each test
  • Summary of each test
  • A summary of all 3 tests and recommendations for fixing issues & improving your website

How does it work?

  1. You meet with a qualified Zeald TMT consultant to outline target user demographics and specify a usability scenario. Your TMT consultant will guide you through this process
  2. TMT consultant arranges suitable tester and sets up the usability tests
  3. User's record their screen and voice as they use your website, speaking their thoughts as they browse. Mouse movements, clicks, keystrokes, and spoken comments - are saved as a video for you to watch. Users are normal people who clearly articulate their experiences while performing tasks on a website.
  4. TMT consultant summarises the user test findings and makes recommendations to fix any issues revealed in a report for you.
  5. You can watch and listen to the videos of real people using your site.
  6. You implement changes and measure the results.

Please Note

Usability testing comes bundled with TMT. We recommend that you purchase TMT (Test Measure Tune) services to ensure the recommended changes are implemented correctly and measured to ensure a positive result. Find out more about our TMT service. 

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About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. 14 years later, Zeald is one of the largest and fastest growing website design and e-business consultancy companies in New Zealand. This is the Zeald story …

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About Zeald

New Zealand
0508 932 748
Australia
1800 224 032

42 Tawa Dr, Albany, Auckland 0632

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