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Effective Political Lobbying

Effective Political Lobbying
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As New Zealanders, we pride ourselves on having an open, free and transparent government. However, the ongoing health of any democracy rests on the degree of engagement that citizens have with their law makers. Lobbying is a key element of this process. It’s not just for professional lobbyists – everyone should be able to have some influence on issues that matter to them. Lawyers are often the first port of call for seeking advice in this area so it makes sense to keep your political knowledge up to speed.

This webinar is based around two main themes: planning engagement with relevant politicians, officials and stakeholders; then executing the plan effectively. It has been designed especially for NZLS CLE, derived from TorquePoint’s full-day programme, LobbyTorque.

Topics covered will include:

  • The political spectrum and the correct approach to dealing with different sectors
  • The passage of ideas into law and where in that process you can gain maximum leverage
  • Maximising Select Committee or local body consultation opportunities
  • The internal structure of a Minister’s office and how to use that effectively
  • Whether to employ professional lobbyists or not
  • How to use informal lobbying opportunities to best advantage.

Learning objectives

After this webinar you will:

  • Understand the key elements of planning an effective political lobbying campaign.
  • Be familiar with the main methods for executing a campaign.

Who should attend

All lawyers – particularly in-house and those working in government, commercial and public law.

Materials / Technical Specs

A background book written by the presenters is now available in hard copy, PDF, or both. Please indicate your choice upon registration. For information on what is required to participate in the webinar, click here.

  • Hardcopy or PDF: no extra charge 
  • Both Hardcopy AND PDF: + $30


  • Simon Ewing-Jarvie, Torquepoint, Wellington
  • Hon Heather Roy, Torquepoint, Wellington

Fee (Incl GST)


Do you want to register more than one person for this course? Click here


  • Webinar - 11.00am - 12.30pm
  • Registration closes - 3.00pm, Monday 14 May 2018

View PDF brochure and registration form here.

Webinar 15 May
I can't attend, but please let me know when the book is available to purchase.


Attendance at the live webinar
  • If you attended the live webinar, you will receive an electronic certificate of attendance as verification for your CPD records.
  • You can view and hear the presentation again, as many times as you wish in your own time for no additional cost.
Registration but non-attendance on the day
  • Under the CPD Scheme only those who attend a live webinar are eligible to claim CPD hours.
  • If you registered but were unable to attend on the day, you can view and hear the archived recording of the presentation.

Cancellation and refund policy

Since the webinar is available to registrants as an archive after the live presentation, there is no cancellation – we just transfer your user status as a registrant from the live presentation to a purchaser of the webinar package of recorded webinar, PowerPoints and booklet.

freephone (within NZ)
0800 333 111


04 472 7837

04 463 2986
Law Society Building
26 Waring Taylor Street
Wellington 6011

DX SP 20202
PO Box 5041
Wellington 6140
New Zealand