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Our new brand imagery!

September 17th, 2014 by ECOYA



We are super excited to FINALLY be able to show you our new brand imagery which we have been working on for quite some time.

As you would have seen, we recently had a huge packaging refresh and wanted to create some new imagery depicting how the brand has grown and evolved since it's founding in 2004.

We worked with fashion photographer Olivia Hemus to create these new brand shots and we LOVE them.

The images produced were created to portray the ECOYA customer or 'family' which included New Zealand models Vinny Woolston, Helena Mitchell and Mercy Brewer , Australian model Sapphire De Goede and American model Brigitte Buckholtz - all styled by ex Fashion Quarterly Beauty Editor Rachel Morton.

The set design was by One Lovely Day and picked up on fragrances used throughout the ECOYA collection, with cracked coconuts, midnight orchids and jasmine adorning the set.

We LOVE LOVE LOVE it and hope you do too.

AND here is a little behind the scenes video that we shot on the day - 

https://www.youtube.com/watch?v=qppi1COEp_0

ECOYA x
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