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About Us

Ruralco, 100% owned by ATS co-operative, is the link between thousands of farmers nationwide and their local businesses - the partner of choice for rural New Zealand.

Real people do amazing things.

In 1963 a group of farmers formed the co-op that would become Ruralco.
They wanted competitive pricing for their businesses and a sustainable future for tomorrow, and today we’re still obsessed with that vision.

We live in the rural communities we serve. We have straight up conversations with the farmers, contractors, service and support businesses who work together in our local communities. We listen until we understand the needs of the real people who make a living from agriculture. Then we do what we can to make life a little easier, helping to support a sustainable future for New Zealand farming.

We do our best on prices. We find answers. We tell the truth. We share experience and knowledge. We connect people with new ideas. We care about tomorrow.

And with the deep roots of our co-op structure we give rural businesses the opportunity to source better deals and know that their contributions deliver real value for their local communities.

Ruralco lets you organise all of your farming and family needs through one charge card while getting exceptional savings for your business.

We aim to lower the input costs for your farming business with simple payment options and one monthly account.

By joining Ruralco you gain access to:

  • An ever increasing network of local and national businesses nationwide providing discounts off all of your farming and family needs with generously discounted pricing typically between 10 and 40%;
  • Plus you can use your Ruralco Card or Ruralco Mobilcard at over 380 fuel stations nationwide and receive at least 12¢ per litre discount off the pump price;
  • Farm Supplies, bringing you real deals for all your farm needs wherever you need them, with three physical stores in Ashburton, Methven and Rakaia, and ordering available over the phone 0800 787 256(RURALNZ), online www.ats.co.nz or via email ruralco@ruralco.co.nz;
  • Trusted independent energy advice ensuring you are getting the best deal for your power needs;
  • A dedicated seed team, your complete independent seed and agronomy experts;
  • On farm fuel at special prices delivered to your farm or business with our fuel partners Allied Petroleum, Nelson Petroleum (NPD) or RD Petroleum;
  • Reduced paper war with one monthly account for all purchases, and invoices attached;
  • Exclusive promotions, sales and events. 

Discover how by supporting both local businesses and farms, we are helping strengthen agriculture in New Zealand and the communities which are its lifeblood.

Sign up for your card now and start reducing your overheads, or if you would like to be part of our aim to lower costs for farmers apply to become a supplier today.